Tucker’s is Winston-Salem’s first dog park and bar, Tucker’s Tap Yard prides themselves as place where “Pups Play & Friends Stay”. When developing a name and brand identity, I wanted a way for them to stand out from not just other bars but also every dog park and bar across America.

I wanted the brand visual language to be fun and inviting for everyone, perfecting my craft at hand drawn type so that I could encapsulate Tucker’s playful energy into the brand itself. As well as using Tucker as the icon for the brand, who can say no to Tucker and his furry friends?